phygi

virtual try-on platform · 2023 · canceled

phygi was a virtual try-on platform we designed and developed to make augmented reality fitting rooms fun, shareable, and accessible. we built the brand from scratch: identity, product, and experience. the project was canceled due to lack of product market fit, but the work pushed our understanding of AR commerce and phygital retail forward. we ended up applying the virtual try-on technologies in other AR mirror projects.

stampAR

AR streetwear brand · 2022 · canceled

stampAR was our augmented reality streetwear brand. we designed 4 t-shirts where people could point their phone camera and explore an extra layer of content. the idea was to update these contents monthly so the shirts would always bring something new. it failed because we had zero D2C experience, produced 600 units, sold none. our friends loved it though, because they got free shirts.