pedacinho — NuSócios

nubank launched the NuSócios program giving customers a piece of the company. we created the instagram AR filter for the campaign, bringing the 3D "pedacinho" to life on people's hands through augmented reality.

the campaign featured influencers like Anitta and Kond, who used our filter to show their "pedacinho" on instagram stories, reaching millions of people organically.

the 3D asset was created by The Force studio. we developed the AR filter and special effects for the instagram activation, turning a financial product into a shareable, playful experience.

users could hold their "pedacinho" in augmented reality, rotate it, and share on stories. the filter combined face tracking with 3D rendering to create a seamless AR experience.