copa do mundo FIFA Qatar 2022™

Nubank partnered with Panini for the FIFA World Cup 2022™ album. we created an instagram filter that turned fans into collectible stickers, through a QR code printed in the official album.

every friday, new augmented reality filters were released through the same QR code in the album.

the filter used face tracking to recognize the user's face and place it on a sticker with nubank's visual identity, ready to share on stories.

the campaign ran weekly from august through the world cup final in december, with 4 filters for millions of collectors across brazil.