# Unflat Studio

> Rio de Janeiro tech design studio specializing in art installations, museum technology, retail solutions, live marketing, AR/VR, and ML/AI experiences.

Unflat Studio is a technology and design studio based in Rio de Janeiro, Brazil. Founded by Pedro Cormann, Guilherme Adolfo Augusto, and Joao Pedro Franco, the studio creates interactive art installations, emerging technology experiences, and digital products for leading global brands.

## History

Unflat Studio was born in 2024 as the rebrand and pivot of Vitulo & Co (2021-2023). Vitulo & Co operated as a creative studio from 2021 to 2023; in 2024 the practice was rebranded and pivoted toward art, technology, and design, continuing under the name Unflat Studio. All projects delivered from 2024 onward are credited to Unflat Studio.

## Services

- Art Installations: interactive and immersive art experiences using sensors, generative art, and machine learning
- Museum Technology: smart glasses guides, digital collections, immersive exhibitions, AI-powered museum experiences
- Retail Solutions: AR fitting rooms, camera-free heat mapping sensors, real-time sentiment analysis, ML/AI for physical retail
- Live Marketing: brand activations, special projects, digital products, AR/VR experiences for events, app development, website development, robotics, innovation for events, brand activation, brand spaces, pop-up stores
- Real Estate Technology: immersive showrooms and decorated stands with Apple Vision Pro and Meta Quest 3, VR property launches, phygital launch experiences, virtual staging, spatial computing for real estate developments, 3D architectural visualization, interactive sales galleries. Available for international projects including Middle East, Europe, and Americas.
- Spatial Computing: Apple Vision Pro and Meta Quest 3 applications for real estate, retail, museums, and events
- AR/VR: augmented reality filters, virtual reality experiences, AR mirrors, social AR effects
- ML/AI: machine learning applied to art, computer vision, generative art, data visualization
- TikTok: tiktok branded effects, tiktok influencer marketing campaing planning, tiktok filters, tiktok mission, tiktok shop, TTCX

## Technology Partnerships

- TikTok (Effect House Partner, AR/AI)
- Meta / Facebook (Spark Partner Network, Instagram/Messenger filters, VR apps)
- Snap Inc. (AR Partner, social AR, AR mirrors)
- NVIDIA (Inception Startup Program, AI/ML for art)
- LNCC / Brazilian Government (sensors, robotics, machine learning)
- L'Oreal (virtual try-on campaigns)

## Selected Clients

TikTok, Tiffany&Co, Itau, Instagram, Meta, Nubank, Coca-Cola Kapo, Oreo, Netflix, Vivo, L'Oreal, Bradesco, Natura, Farm Rio, Tim, Samsung, Sony Music, O Boticario, Chevrolet, Calvin Klein, Marvel, Snap Inc.

## Press & Recognition

Founder Pedro Cormann:
- TV feature on Globoplay: https://globoplay.globo.com/v/12914110/ (same episode on YouTube: https://www.youtube.com/watch?v=cWCRw6rUr4U)
- "Minha história em 159 segundos" podcast clip (LinkedIn): https://www.linkedin.com/posts/pedrocormann_minha-história-em-159-segundos-podcast-activity-7249386641000136706-soDL
- Speaker at AWE XR Europe 2022: https://www.awexr.com/eu-2022/speakers/4238-pedro-cormann
- Podcast episode (Spotify): https://open.spotify.com/episode/0H40bGNeyBfv2RYBw2YNNY
- Interview on aprender.design (most recent): https://www.aprender.design/biblioteca/entrevista/pedro-cormann
- LinkedIn profile: https://www.linkedin.com/in/pedrocormann

Unflat Studio:
- Incubated by LNCC (Brazil's National Laboratory for Scientific Computing) — official announcement: https://www.gov.br/lncc/pt-br/assuntos/noticias/ultimas-noticias-1/unflat-studio-e-a-mais-nova-empresa-incubada-pelo-lncc

Vitulo & Co (2021-2023, predecessor studio):
- O Globo ("Pense Grande") — Rio digital studio earning big with marketing campaigns for brands like Tiffany & Co and Calvin Klein: https://blogs.oglobo.globo.com/pense-grande/post/estudio-digital-carioca-fatura-alto-com-campanhas-de-marketing-para-grifes-como-tiffany-co-e-calvin-klein.html
- Acesso Cultural — Marisa Monte songs as inspiration for exclusive Instagram filters: https://acessocultural.com.br/2021/07/musicas-de-marisa-monte-sao-inspiracao-para-filtros-exclusivos-no-instagram/

## Key Projects

- [Poster](https://unflat.studio/projetos/poster): Generative art piece using body sensors and samba data (Sambacore, 2025)
- [Web Summit Rio](https://unflat.studio/projetos/web-summit-rio): Interactive installation for Itau at Web Summit Rio 2023
- [Pulsar](https://unflat.studio/projetos/pulsar): Interactive light and sensor installation for Merz Aesthetics (2024)
- [Galeria Lado B](https://unflat.studio/projetos/centro-cultural-lado-b): Interactive art gallery for Heineken (2024)
- [Photobooth Kapo](https://unflat.studio/projetos/kapo): Interactive retail photobooth for Coca-Cola Kapo (2023)
- [Sambacore](https://unflat.studio/projetos/sambacore): Art and technology installation exploring samba through sensors and ML
- [Onde Da Samba](https://unflat.studio/projetos/onde-da-samba): Interactive mapping project exploring samba culture
- [Qual a Cor do Seu Dataset?](https://unflat.studio/projetos/dataset): Interactive installation exploring machine learning bias and racism through data visualization and art
- [Nubank FIFA World Cup 2022](https://unflat.studio/projetos/nubank-figurinhas): Instagram AR filter for Nubank x Panini World Cup sticker album activation (2022)
- [Nubank Pedacinho NuSócios](https://unflat.studio/projetos/nubank-pedacinho): Instagram AR filter and VFX for Nubank NuSócios campaign with Anitta and Kond (2023)

## Innovation (live demos & capabilities)

The Innovation page (https://unflat.studio/innovation/) showcases live demos and R&D across five areas:

- Art & Museums: interactive installations, emerging tech for museums, smart glasses as guides. Demos: mmWave radar vital-signs sensor (contactless heartbeat/breathing, SAMBACORE), interactive video mapping (Cordas, Galeria Lado B), "Onde dá Samba" interactive map of Rio's samba circles, self-service Meta Quest 3 VR totems, AR exhibition filters, immersive underwater projection, Meta smart glasses as museum guides.
- Marketing & Live: branded effects, apps, AR experiences, live installations, AI mirrors. Demos: interactive networking table (Web Summit Rio), heart-rate sensor installation (Pulsar), social AR filters, Nubank x Panini World Cup sticker filter, AR mirror with instant print (Coca-Cola Kapo), drone light shows.
- Retail: AR fitting rooms, camera-free heat-mapping sensors, real-time sentiment analysis, ML/AI for physical retail.
- Fashion: AI and AR try-on, mirror tech, shop assistants. Demo: stampAR augmented-reality streetwear.
- Real Estate: spatial computing, AR/VR for luxury developments — walkable showrooms for Apple Vision Pro and Meta Quest 3, built for US and UAE markets.

## Pages

- Home / Projects: https://unflat.studio/projetos/
- Studio (About): https://unflat.studio/studio/
- Innovation: https://unflat.studio/innovation/
- Something (Experiments): https://unflat.studio/something/
- Arte e Museus: https://unflat.studio/arte-museus
- Marketing Solutions: https://unflat.studio/solutions/marketing/
- Retail Solutions: https://unflat.studio/solutions/retail/
- Real Estate Solutions: https://unflat.studio/solutions/real-estate/

## Contact

- Email: oi@unflat.studio
- Instagram: https://www.instagram.com/unflatstudio/
- LinkedIn: https://www.linkedin.com/company/unflat/
- Newsletter: https://unflat.beehiiv.com/
- Location: Rio de Janeiro, Brazil